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MTV's lower third graphics that appeared near the beginning and end of music videos would eventually use the recognizable Kabel typeface for about 25 years. Miller is credited as being the first technical director to officially launch MTV from its New York City-based network operations facility.But these graphics differed on MTV's first day of broadcast; they were set in a different typeface and included information such as the year and record label name. Pittman recruited and managed a team for the launch that included Tom Freston (who succeeded Pittman as CEO of MTV Networks), Fred Seibert, John Sykes, Carolyn Baker (original head of talent and acquisition), Julian Goldberg, Steve Lawrence, Geoff Bolton; studio producers and MTV News writers/associate producers Liz Nealon, Nancy La Pook and Robin Zorn; Steve Casey (creator of the name "MTV" and its first program director), Marcy Brafman, Ronald E. MTV's effect was immediate in areas where the new music video channel was carried.In his book The Mason Williams FCC Rapport, author Mason Williams states that he pitched an idea to CBS for a television program that featured "video-radio", where disc jockeys would play avant-garde art pieces set to music.CBS rejected the idea, but Williams premiered his own musical composition "Classical Gas" on the Smothers Brothers Comedy Hour, where he was head writer.The Beatles had used music videos to promote their records starting in the mid-1960s.The creative use of music videos within their 1964 film A Hard Day's Night, particularly the performance of the song "Can't Buy Me Love", led MTV later on June 26, 1999, to honor the film's director Richard Lester with an award for "basically inventing the music video".MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.
In 1974, Gary Van Haas, vice president of Televak Corporation, introduced a concept to distribute a music video channel to record stores across the United States, and promoted the channel, named Music Video TV, to distributors and retailers in a May 1974 issue of Billboard.
The original slogans of the channel were "You'll never look at music the same way again", and "On cable.